September is one of the most important marketing months of the year. The month marks the beginning of fall and is also the best time to solidify marketing plans for the rest of the calendar year. Kids are back in school, professionals are back from vacation, and it's the best time to hunker down and [...]
You like winning things, right? Of course you do! We're right in the middle of the first-ever Bag Ladies bag giveaway and the contest is heating up. We're giving away this adorable polka dot canvas tote to one lucky winner on THURSDAY, AUGUST 28th at 12:00pm Pacific time! With comfortable shoulder straps and plenty of [...]
In a word, yes! Did you know 'cause marketing' spend is expected to reach $1.84 billion worldwide by the end of 2014? Consider the charities who've made themselves internationally known through visible branding: The Red Cross Salvation Army Susan G. Komen Promotional campaigns are a huge part of any successful charity endeavor and any good [...]
We're obviously huge proponents of promotional products because, well, they work! Sometimes offering something a little off the beaten path - a custom cooler bag, a thermal mug, a bobble-head doll - goes a long way towards winning over even the most skeptical of targets. Some brands go a little too far in their [...]
We don't usually like to toot our own horns (okay, maybe a little bit...) but when a client tells us they're happy it makes us happy, too. We recently got a sweet email from a new client, Rachel Pradhan of The Pradhan Studios. She'd ordered some fabulous custom paper bags from us recently and was delighted [...]
Answer: Yes. Especially if you're a small business owner, you're probably too caught up with keeping the wheels greased and the sales moving to worry too much about marketing your business, particularly when business is good. But there are dozens of marketing opportunities you could be leveraging each and every day and many of them [...]
Summer is one of the most neglected marketing opportunities. We get it! The sun is shining, your kids are out of school, you've got vacations planned. But if you own a business you owe it to your brand to take advantage of one of the slowest marketing periods of the year because other businesses aren't. Now's [...]
There are right around 80 million millennials in the United States alone. That's a huge market! This group of consumers is discerning, skeptical, and willing to pay more for better products. Your marketing should reflect their tastes and desires and meet them where they are. If you're not already marketing with millennials in mind you're [...]
PPAI is the largest organization of promotional marketers in the world. It stands for Promotional Products Association International and they're sponsoring this year's "Promotional Products WORK Week!" From April 21-25th, promotional products will be highlighted at a number of industry events and trade shows and in general, it's a great time of year to remind [...]
The little guys get a bad rap. We should know...we're a small company! But here at The Bag Ladies we wholeheartedly believe there's a lot of value to be had from working with a small business. Whether it's a boutique marketing firm, a local advertising agency, or even a small-batch producer of custom printed bags [...]