There are many reasons a business decides to print custom promotional bags to give away to customers. Not only are giveaways statistically proven to work, they help build brand recognition and fuel customer loyalty to your company. If you've had hundreds or even thousands of giveaway bags printed up and you're just not sure how [...]
The Bag Ladies know a thing or two about great logos. We've been printing four-color logos on all kinds of custom bags for over 20 years and we've seen our fair share of great designs...and awful ones. If your company plans to use a logo on promotional products or on any other branding piece you [...]
It seems like a relatively questions - anytime there are customers around! Not so fast...there are dozens of opportunities a week for most businesses to give out free promotional items like customized bags or letter openers, but some occasions give more return on the investment than others. Promotional products are a $20 billion a year industry [...]
Many companies, particularly small businesses, neglect to plan far enough ahead when it comes to marketing. Of course, there's a time and place for spur-of-the-moment branding opportunities and social media makes it easier than ever to spread news quickly. But long term, promotional marketing has a longer lead time than social content and you've got [...]
Digital marketing is cutting edge...any company in touch with today's mediums knows to stay relevant, a comprehensive digital marketing plan is necessary. But just because the Internet is the new frontier in client retention, don't assume traditional promotional items are a thing of the past. Tangible, hand-held promotional products serve an important branding purpose. If [...]
Custom promotional bags are a great investment for all types of businesses, from small to large. Whether you're a mom-and-pop looking for exposure or you've just added 50 employees to the roster, promotional bags are a great way to spend your marketing dollars. Did you know that statistics show that for every dollar you spend [...]
Promotional marketing can be just as stale as any other facet of business – just think of how many pens you have at your desk right now that promote some prescription medication you’ve never even heard of! There are dozens of ways to liven up your next promotional marketing campaign, however, and some of these [...]
Trade shows are a huge, multi-billion dollar industry in America and marketers are learning to see the value in continued trade show participation. Particularly for small and medium-sized businesses, trade shows can be a great way to gain exposure and get valuable feedback; many business owners say they only forgo trade shows because of the [...]
We know a thing or two about promotional bags. With over 20 years in the business and self-taught from the beginning, The Bag Ladies have watched the bag industry industry change year after year, mostly for the better. Our longtime customers repeatedly ask us what trends we’re observing – who doesn’t want to stay cutting [...]
Many of our clients come to us wondering how to divide their marketing budgets. Whether you’ve got an endless stream of cash to spend on high-production commercials or you’re working with a more modest annual sum it’s important to consider your particular situation when allocating your company’s marketing dollars. You don’t have to have a [...]