The little guys get a bad rap. We should know...we're a small company! But here at The Bag Ladies we wholeheartedly believe there's a lot of value to be had from working with a small business. Whether it's a boutique marketing firm, a local advertising agency, or even a small-batch producer of custom printed bags [...]
Plenty of business owners wonder whether or not promotional products are actually worth the money. Multi-millionaire businessman Kevin O'Leary from ABC's hit show Shark Tank has a few opinions on promotional marketing. "It definitely works," he says. "We've learned on Shark Tank that products like these can sell hundreds of millions of dollars. I'm sold on it." [...]
What's in store for marketing in 2014? Marketing changes are coming next year and what's not already digital will be soon. From social media to celebrity tie-ins, there are some trends we can rest assured will only get bigger over the next 12 months. Here's a look at what's to come in 2014... Image [...]
Thanksgiving has become one of the most commercialized of all American holidays. It's no longer simply a time to eat a meal with friends and family and reflect on the past year, it's now the official kickoff of the holiday shopping season in cities all over the country. If you own a small or medium-sized [...]
Some companies really know how to use promotional bags to their advantage. We think the marketing departments behind these designs should get a raise! These companies are really pushing the envelope when it comes to branding. Here are 6 of the coolest promotional bags we've ever seen... 6. This bag by Philippine power company [...]
While the holiday shopping season has officially begun, the unofficial holiday shopping season kicks off in just two months. Is your business ready? You should be making preparations now to get ready for the rush that will inevitably come, ordering custom shopping bags, creating a social media plan, and finalizing any holiday sales you plan [...]
There are many reasons a business decides to print custom promotional bags to give away to customers. Not only are giveaways statistically proven to work, they help build brand recognition and fuel customer loyalty to your company. If you've had hundreds or even thousands of giveaway bags printed up and you're just not sure how [...]
The Bag Ladies know a thing or two about great logos. We've been printing four-color logos on all kinds of custom bags for over 20 years and we've seen our fair share of great designs...and awful ones. If your company plans to use a logo on promotional products or on any other branding piece you [...]
It seems like a relatively questions - anytime there are customers around! Not so fast...there are dozens of opportunities a week for most businesses to give out free promotional items like customized bags or letter openers, but some occasions give more return on the investment than others. Promotional products are a $20 billion a year industry [...]
Many companies, particularly small businesses, neglect to plan far enough ahead when it comes to marketing. Of course, there's a time and place for spur-of-the-moment branding opportunities and social media makes it easier than ever to spread news quickly. But long term, promotional marketing has a longer lead time than social content and you've got [...]