Digital marketing is cutting edge…any company in touch with today’s mediums knows to stay relevant, a comprehensive digital marketing plan is necessary. But just because the Internet is the new frontier in client retention, don’t assume traditional promotional items are a thing of the past. Tangible, hand-held promotional products serve an important branding purpose.
If you’re interesting in linking your digital marketing efforts to your desire for traditional promotional products like custom bags, here are a few tips to ensure your marketing dollars are spent wisely.
CREATE A WEBSITE SPECIFICALLY FOR YOUR BAGS
Creating a website actually isn’t that difficult with a little help from a developer. Buy a domain to use for a particular promotion and print it right on your bags. For example, if you want to let customers know about a big sample sale you’ll be having in a few months, order some custom bags with a website printed on them that’s all about the sale. A domain like “www.SummerSampleSaleSpectacular.com” can peak your customers’ interest, particularly if existing customers are already your target market.
UTILIZE QR CODES
This is a great tip for businesses whose customers are technologically savvy – QR codes are an excellent way to engage people with your brand. Not only will printing QR codes directly on custom giveaway bags encourage those carrying them to check out the related site, even people who happen to come in contact with the bags in public may be curious enough to scan your business’s QR code.
PRINT SPECIAL OFFERS DIRECTLY ON THE BAG
To encourage new sales, consider printing a special offer directly on the bags you’re giving out. A “20% off” offer on new purchases can be reinforced by asking users to input a special code printed directly on the bag. Not only will they be encouraged to keep the bags (and continuously display your logo to the public!) but you’ll have an easy time tracking the bags’ effectiveness based on the number of codes you see.
DISPLAY YOUR SOCIAL MEDIA “HANDLES”
It’s a good idea to get involved with at least one social media presence…they’re free and provide customer interaction that can be incredibly valuable. Once you join Twitter or Facebook, order custom printed bags with your Twitter handle and/or Facebook page name easily visible. Making current customers aware of your digital presences is a good way to increase engagement and build your user base online.
There are dozens of ways to use promotional bags and other traditional promotional items to enhance a modern marketing campaign. Whether you’re just branching out into digital media or you’re a high-tech brand looking to invest in some traditional promotional marketing, linking your efforts adds value to your business.
Contact The Bag Ladies today to find out how you can use promotional bags to fortify your digital marketing plan!
