PPAI is the largest organization of promotional marketers in the world. It stands for Promotional Products Association International and they’re sponsoring this year’s “Promotional Products WORK Week!“
From April 21-25th, promotional products will be highlighted at a number of industry events and trade shows and in general, it’s a great time of year to remind your customer base why promotional products are so important. Whether you sell custom promotional bags, logo pens, or even promotional clothing you should stand up and shout this week about your relevance to the marketing industry!
- About 60% of all promo product suppliers reported an increase in sales from 2012 to 2013
- The 3 biggest threats most promotional marketers say they face are economic conditions, more competition, and increase shipping costs
- The 3 biggest marketing tactics used within the industry are website, trade shows, and email
- The promotional products industry was a $18.5 billion dollar juggernaut in 2013
So, what should you be doing this week to promote, well, your promotional products!? Why not put up a quick blog post talking about the ways in which promo products have helped your business? If that’s too much work, head to social media and make a quick post with a stat or two about how much business promotional products have brought you.
If you’re ever going to do it, now’s the time!
