The holiday shopping season is just around the corner and if your brand isn’t already thinking about how to market to your consumers this holiday you’re already behind. The good news is you’ve still got plenty of time to order custom shopping bags, print up coupons, and decide what kind of killer deals will get people to open their wallets.
Here’s what you need to do to get ready for the 2015 holiday shopping season.
Look Back at 2014
Yes, data. It’s important to know what worked in the past and what didn’t so you won’t repeat the same mistakes. Offered free shipping but killed your profit margin in the process? Ran out of supply before you could meet demand? Gear up for a similar year this year – the sales forecast numbers for 2015 are much like those from 2014 so far.
Decide on Deals
It’s important to know what you’re going to “give” as an incentive to shoppers. Maybe you’re giving out cute printed tote bags with every purchase over $50? Maybe you want to offer a certain percentage off? Again, looking at your biggest profit margin products is the best way to identify a loss leader and know how you’re going to get people in your doors or on your website.
Order Your Promotions
Everything from printed materials like coupons and cardboard signs to specialty items like decorations and holiday themed shopping bags have to be ordered ahead of time. The sooner you get started the more time you’ll have to design and the longer lead time you can give your suppliers. Don’t wait until you’re competing with the rush of everyone else!
If you’ve got a loyal customer base it’s not a bad idea to go ahead and start teasing your holiday deals. Maybe you put a cryptic message on Facebook or maybe you pass out cards with purchases now that offer a percentage off holiday. Whatever it is, the sooner you can remind everyone you mean business around the holidays, the better.
What is your business doing to prepare for the holiday shopping season? It may only be September but it’s truly right around the corner! The earlier you get prepared the more calm, cool, and collected you’ll feel once those Jingle Bells roll around…