We know a thing or two about promotional bags. With over 20 years in the business and self-taught from the beginning, The Bag Ladies have watched the bag industry industry change year after year, mostly for the better. Our longtime customers repeatedly ask us what trends we’re observing – who doesn’t want to stay cutting edge? Here we share with you a few of the ways in which promotional custom bags are heading in 2013…
Trend: Bags are going green in a big way.
The eco-friendly movement isn’t new to 2013 but with so many businesses becoming more environmentally conscious a change is certainly happening. Our customers are asking us for sustainable materials and more reusable bags and we’re more than happy to oblige. Municipalities around the country are enforcing “plastic bag bans” which means we’ve seen a surge in orders for customized woven totes as well. Our number one seller is still our recyclable plastic bag.
Trend: We’re seeing bags as giveaways.
Companies are always looking for the next great promotional item but it seems stress balls and lanyards have jumped the shark. Our customers tell us they’re interested in investing in giveaways that they know will be reused, particularly for their conventions and trade shows. We’ve seen an increase in custom canvas bag orders as well as bulk color-printed totes as our clients realize spending on marketing is a necessity, not a luxury.
Trend: Retailers are asking for totally customizable shopping bags.
Many of our customers simply need an everyday solution for their retail presences. The Bag Ladies has been working with clients to come up with four-color logo prints, color coordinated string handles, and even high-gloss promotional bags. Gone are the days of the generic “Thank You!” shopping bags – our customers want personalized service and custom bags that can easily be identified with their brand.
If you have questions about the specific bag trends in your industry or just want to find out your options for affordable trade show bags, give The Bag Ladies a call today at 800-359-BAGS. We’ll be happy to work within your budget and with your specifications to come up with the right custom bag solution for your business. Personalized service is what we’ve built our reputation on!
