Small businesses usually don't have marketing departments. Or in most cases, even marketing people! But if you own a small business (or maybe just work for one), don't fall into one of these common small business marketing traps. 1. Slashing the marketing budget first. It's all too easy to do. Sales are down, a mini-recession's hit, [...]
So you're planning a destination wedding? Great! You're probably already overwhelmed with the amount of details that are required during the planning process, from airport transportation to hotel accommodations to passports (oh no, you didn't forget passports, did you?) About a quarter of all weddings are considered "destination" weddings and the average event has about [...]
Promotional products are typically a great investment. Whether you're a new business, a small business, or just hoping to drum up some growth, investing in promotional items for your company is a smart marketing move that will pay dividends if you do it right. But do you know everything you need to know about how [...]
Plastic bag bans are sweeping the country. From California to Connecticut and everywhere in between, governments are banning the use of disposable plastic bags over concern for the environment. Whether you live in an area where one-time use bags are banned or just in a city where you get literally nickel and dimed for each [...]
It's no longer a question whether or not promotional giveaways work: they do. Statistics show that up to 79% of giveaway recipients can still recall the brand of the giver up to 12-months later, and 30% were carrying the item on their person at the time of the survey! Over 55% of people say they [...]
It seems like a relatively questions - anytime there are customers around! Not so fast...there are dozens of opportunities a week for most businesses to give out free promotional items like customized bags or letter openers, but some occasions give more return on the investment than others. Promotional products are a $20 billion a year industry [...]
Trade shows are a huge, multi-billion dollar industry in America and marketers are learning to see the value in continued trade show participation. Particularly for small and medium-sized businesses, trade shows can be a great way to gain exposure and get valuable feedback; many business owners say they only forgo trade shows because of the [...]
We know a thing or two about promotional bags. With over 20 years in the business and self-taught from the beginning, The Bag Ladies have watched the bag industry industry change year after year, mostly for the better. Our longtime customers repeatedly ask us what trends we’re observing – who doesn’t want to stay cutting [...]
Many of our clients come to us wondering how to divide their marketing budgets. Whether you’ve got an endless stream of cash to spend on high-production commercials or you’re working with a more modest annual sum it’s important to consider your particular situation when allocating your company’s marketing dollars. You don’t have to have a [...]
It’s no longer unusual to say you “care about the environment”…nowadays corporate etiquette demands you go easy on Mother Earth! Aside from gaining some good karma and perhaps a tax benefit or two, becoming more eco-friendly will endear you to your clients. The general public is clamoring for sustainable, re-usable goods and they expect the [...]